The pandemic pushed more shoppers online to buy gifts over the holidays in 2020, resulting in higher-than-ever online sales growth and penetration: U.S. shoppers spent $201.32 billion online during the holiday shopping season last year, a 45.2% year-over-year increase. And ecommerce accounted for 25.7% of total holiday sales, according to Digital Commerce 360 estimates. What’s interesting is how this shift in behavior impacted merchants in their efforts to combat fraud. Since consumers were primarily transacting online, fraudsters had to evolve and find new ways to scam businesses.
In this 360 eCommerce Chat, panelists will discuss some of the learnings from the stellar 2020 online holiday season and explore how retailers are preparing for the next holiday season and beyond. We’ll cover trends that emerged last year, in reaction to restrictions due to COVID19 such as increases in online only transactions, buy online, pickup in store and curbside pickup orders. Businesses have been investing in their fraud strategies and capabilities to help them successfully combat fraud while meeting customer experience expectations. Merchants are struggling to not only manage their manual review ques but managing the huge increase in transaction volume. We’ll discuss if these trends will hold this year, and investments you can make to help reduce incidents of fraud without sacrificing the customer experience.
Join us for this lively discussion on how to prepare for the most important shopping season of the year and beyond.
April Berthene, Managing Editor, Digital Commerce 360
April Berthene is the managing editor at Digital Commerce 360. April oversees all editorial content for Digital Commerce 360 Retail including daily news, strategic articles and executive reports. April joined Digital Commerce 360 in 2014, covering mobile commerce for Internet Retailer Magazine. She earned her journalism stripes covering local news as the editor of The Winnetka Current newspaper on Chicago’s North Shore. April earned her bachelor’s of science in news-editorial journalism with a minor in business at the University of Illinois.
Priya Sharma, Director of Planning, Adore Me
Priya is the Director of Planning at Adore Me, helping to ensure that the ecommerce womenswear brand is able to meet its customers’ demand across a wide range of sizes, product categories and family of sister brands at all times.
Prior to Adore Me, Priya spent time in the fashion industry focusing on operations, while working for Louis Vuitton in New York, and formerly as a management consultant helping retail companies solve their operational challenges. Priya graduated with a Master’s from Columbia Engineering and Business School, and is grateful to be doing her bit in making the fashion industry more sustainable by optimizing inventory planning and reducing over-production and waste.
Chad Funk, Fraud Specialist, Brooks Running
Chad Funk runs the Fraud Department at Brooks Running, a company dedicated to creating the best running gear in the world. At Brooks, he took their eCommerce business from having a big fraud problem, to having a sub 0.05% fraud problem. Chad has more than 10 years’ experience in customer service and nearly 4 in the Card Not Present Fraud environment. Chad has his BA in Business Management from Eastern Washington University, and an Associates in Criminal Justice from Bellevue College.
Jordan Reynolds, Vice President, Market Strategy, eCommerce and Marketplaces, Ekata
Jordan Reynolds leads the eCommerce and Marketplaces segments at Ekata, which proudly supports the largest global retailers and over 650 merchant customers. Jordan brings 10+ years of software-as-a-service sales, product, and go-to-market experience. As an early member of Ekata team, Jordan helped pioneer cutting-edge identity verification use cases for risk decisioning with Ekata’s top customers and most technically advanced users. Jordan is a proud UW Husky with a BA in Finance from his hometown alma mater, the University of Washington.
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