The good news is the 2017 online holiday shopping season is shaping up to be one for the record books. Predictions for year-over-year gains in online sales range from 12% to 25% growth over 2016. The bad news is that competition is stiffer than ever, and standing out in the eyes of the consumer carries is increasingly complicated and expensive.
Everyone in online retail is looking for an edge this holiday season, and most want to know this: Which strategies carry the biggest bang for their buck?
Internet Retailer researchers and editors surveyed e-retailers, and interviewed dozens of online merchants and experts to best pinpoint what works and what doesn’t when it comes to capturing the attention of the online consumer without impacting profits, and will share their findings on this webinar.
Hear additional insights from SCOTTeVEST President Marshall Rule, who will give us his in-the-trenches perspective on the season.
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April Berthene, Senior Editor, Internet Retailer
James Risley, Research Analyst, Internet Retailer
Marshall Rule, President, SCOTTeVEST
Marshall Rule is President of SCOTTeVEST. While he currently runs day to day operations for the entire business, his background is in Marketing. He was previously a Promotions Director for three Boise, Idaho radio stations and the VP of Marketing for SCOTTeVEST.
SCOTTeVEST is currently using television advertising to drive most of their new visitors and using digital channels to help convert those visitors into new customers. This strategy has led to 100% growth in top line sales in 2017.
An Idaho native, Marshall attended Washington and Lee University in Lexington, Virginia before moving back home in 2008.
Deanna Kaufman, Manager Solutions, FedEx Customer Solutions/Solutions Design & Implementation – Global FedEx Services
Currently, Deanna is a member of the FedEx Customer Solutions’ Solution Design & Implementation (SDI) – Global team. She is a managing consultant who works with a team of field-based consultants designing and implementing supply chain solutions for FedEx’s largest enterprise and global customers. Deanna and her team have a special focus on e-commerce and omni-channel retailing, financial selling and private equity.
Deanna is currently working with FedEx Marketing teams on ideation and new service development for several services that support omni-channel retailing and short-zone delivery. Deanna has successfully helped Marketing bring other services to market such as FedEx Office Design and Print, and the Ground shipping option for FedEx Hold at Location.
A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville.
Deanna currently resides in Salt Lake City, UT with her husband and daughter.
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