Vendors / Nielsen Co., The

NetView, BuzzMetrics, MegaView Retail, MegaView Search, AdRelevance, @Plan, SiteCensus

Nielsen, a global information and measurement company, in 2013 announced the Canadian launch of Nielsen Online Campaign Ratings. The ratings system measures the audience of online advertising, providing reach, frequency and gross rating point metrics, and demographics such as age and gender. It is already available in the U.S., United Kingdom, Australia, Germany and Italy.


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