Vendors / Nanigans

Incremental Revenue Advertising



Nanigans provides marketing teams the tools to optimize their digital advertising in real-time with a transparent cross-channel buying platform. Using measurement and attribution, commerce advertisers currently optimize more than $700 million in annual ad spending on Facebook, Instagram, and a mixture of different programmatic advertising exchanges  accessible on the Nanigans platform.


100 Summer Street, 12th Floor, Boston, Massachusetts,




  • Online Display
  • Advertising

Products & Services

  • Marketing

Typical Pricing

SaaS Subsctiption Pricing (1+ year subscriptions)


  • Rue La La
  • Wayfair
  • SeatGeek
  • Rovio

Partnerships & Certifications

  • Facebook Marketing Partner
  • Instagram Partner
  • Google AdX
  • AppNexus
  • Rubicon


  • Ric Calvillo, Co-Founder & CEO
  • Ryan Kelly, VP Marketing
  • Claude Denton, Co-Founder & CTO
  • Ben Tregoe, SVP Business & Corporate Development
  • Jimmy Van Alen, CFO

Vendor Resources


Through storytelling, Rue La La is changing the entire shopping experience, and knowing when an ad will tip the scale for a particular shopper is a critical piece of a profitable retargeting strategy. We’re constantly analyzing the merchandise our members buy, and searching for solutions to maximize the impact our ad spend has on sales and customer loyalty. We’ve been interested in incrementality for years, and Nanigans has enabled us to directly optimize for incremental sales utilizing their functionality.
Jeff Steeves
SVP, Marketing @ Rue La La