Vendors / Insite Software

Beyond Commerce, it’s more that a website, it’s about transforming your business for the way people want to buy.




Insite Software is a leading provider of eCommerce solutions engineered for manufacturers and distributors. Named a Leader in The Forrester Wave™: B2B Commerce Suites, Q1, 2017, Insite Software goes beyond commerce by unifying the experience between people, products and channels. Insite Software offers solutions flexible enough to solve many B2B challenges. The InsiteCommerce™ product allows self-service to B2B customers 24/7 access to orders, shipments, and invoices. The InsiteMobile App allows direct catalogs for channel partners to competitively search, browse, and share rich product and sales collateral in a streamlined digital experience. InsitePortfolio™ is a Saas platform for enterprise designed to provide reliable access to digital product catalogs and related sales, marketing and education content in a branded native application. InsiteAnalytics™ helps e-commerce companies analyze patterns in migration, customer engagement, and track the performance of promotional campaigns.  Built for B2B™, Insite Software meets the needs of manufacturers and distributors with the most robust B2B capabilities out-of-the-box, while offering the breath and flexibility to serve companies of all sizes.


110 N 5th St, Minneapolis, MN 55401




  • E-Commerce Platforms
  • Mobile Performance

Products & Services

  • B2B Systems

Typical Pricing

Flexible pricing model; solutions available for companies of all sizes.


  • AmeriPride
  • Geriatric Medical
  • Royal Canin
  • Nidec Motors

Merger & Acquisitions

  • Acquired Storyworks1

Partnerships & Certifications

  • ERP
  • PIM
  • Punchout
  • Payment Gateways
  • API Integration


  • Steve Shaffer, Chief Executive Officer
  • Karie Daudt, VP Marketing
  • Tom Frishberg, VP Engineering
  • Jon Greene, SVP Customer and Partner Success
  • Tim Sobocinski, VP of Sales & Business Development
  • Jeff Natzke, VP Product

Sales Representation

Tim Sobocinski, VP of Sales & Business Development

Vendor Resources


InsiteCommerce enables us to quickly and effectively deploy a leading experience that's multichannel and it understands the complexities of B2B.
Darren Taylor
Chief Marketing Officer
Insite's premise of it being more than just about commerce, and how it's really about people, products and channels really resonates with us.
Justin Racine
Director of Marketing and eCommerce