Audience, advertising and enterprise analytics
Web and mobile measurement firm comScore’s “U.S. Digital Future in Focus 2015” annual report revealed total U.S. retail digital commerce grew 14% in 2014. Desktop e-commerce increased 13%, while mobile commerce jumped 28%. As retailers continue to remove “friction” in the mobile shopping process, especially mobile checkout, mobile sales will accelerate, comScore says.
Pricing and fees vary; company would not disclose specific pricing