Vendors / Certona

Personalization, content and product recommendations, behavioral targeting, analytics

Personalization provider Certona offers a merchandise recommendation engine that generates product suggestions based on a shopper’s past purchase history and behavioral patterns. The software-as-a-service platform incorporates retailer-specific business rules to support product introductions, inventory management, sales and promotions, cross-selling and other merchandising efforts.

Headquarters

9530 Towne Centre Dr. Suite 200 San Diego, CA 92121

Founded

2004

Typical Pricing

Pricing and fees vary; company would not disclose specific pricing information

Sales Representation

Michelle Elliot