Vendors / Bazaarvoice Inc.

Ratings and reviews, questions and answers, Facebook applications, social content curation and other tools to track first-party data on shopper behavior that provides insight for targeted advertising and personalization

Bazaarvoice technology platform specializes in mining user-generated content such as product questions to feed into network analytics, which can help marketers and advertisers create more relevant campaigns that drive brand awareness and sales. The vendor’s tools plug into existing systems, and its Conversations suite encourages consumers to review products, ask questions, offer up answers and share stories while the Connections suite allows for merchants to respond to those questions and reviews across the network of retail sites. Bazaarvoice Curations suite lets merchants collect, manage and display social media content—from platforms including Instagram, Facebook and Twitter—to build consumer trust. Photos, videos, text and links that match a given set of filter preferences can be organized in Bazaarvoice’s portal. Additionally, the user-generated content can be integrated directly into a site rather than requiring a merchant to send shoppers to an off-site social destination.


3900 North Capitol of Texas Hwy. Suite 300 Austin, TX 78746




  • Customer Satisfaction Measurement

Products & Services

  • Customer Services

Typical Pricing

Varies based on features/functionality, geographies, industry and client size


  • Macy's
  • DSW
  • Lenovo
  • Dell
  • Canada Goose

Partnerships & Certifications

  • Leading Vendor to the Top 1000 - 2017


  • Gene Austin, CEO/President/Director
  • Sara Spivey, CMO
  • Gary Allison, EVP, Engineering