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Top 500 : Data and research ranking the top 500 retailers by web sales.

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Groupon Goods' growth over the years

Growth in Groupon's physical products division, Groupon Goods, has slowed since the merchandise and voucher company began selling physical goods in 2011. It may be one reason why Groupon is reportedly looking for a buyer. Groupon's stock share price fell more than 80% from the peak after their 2011 initial offering, including a 15% drop this so far this year.

Chart: Median conversion rates and average tickets

These are conversion rate and average order value benchmarks of the Top 500 online retailers in North America, broken down by the four major merchant types: web only, retail chain, catalog/call center and consumer brand manufacturer.