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Chart: Median conversion rates and average tickets

These are conversion rate and average order value benchmarks of the Top 500 online retailers in North America, broken down by the four major merchant types: web only, retail chain, catalog/call center and consumer brand manufacturer.

Online sales of home goods soar

This chart includes data on how the largest 500 e-retailers grew in 2017, broken down by the type of products they sell. Merchants selling home goods grew e-commerce 33%, while office supplies merchants grew just 1%.