Sponsored Content Archives

The Latest in Sponsored Content

For automotive aftermarket web content, the pressure is on to perform

Paul Demery | Jul 25, 2022 | Digital Commerce 360 | B2B

Manufacturers like Sensata Technologies rely on B2B channel partners to help build automotive parts sales to repair shops. Merchants often fail to display the informative online product descriptions and images that lead to sales – but now things are starting to change.

Perspectives

Content + data = effective personalized B2B marketing

Ken Stout | Mar 29, 2021 | Digital Commerce 360 | B2B

B2B marketers need an always-on content machine to deliver leads consistently. To craft relevant pieces with the reader in mind, organizations can use audience data to personalize that content and engage targeted customers, Ken Stout of Data Axle writes.

News

How microsegmenting boosts B2B conversion rates

Cate Flahardy | Jul 20, 2020 | Digital Commerce 360 | B2B

By marketing to B2B customers in smaller segments based on a broad range of criteria—including buying behavior and aspirations as well as traditional demographics—B2B marketers can be far more successful in converting prospects into buyers, Forrester Research says in a new report.

Sponsored Content

How to find the best carriers to meet consumers’ delivery expectations

Internet Retailer | Sep 30, 2019 | Digital Commerce 360 | Retail

More than ever, consumers are demanding new delivery options—such as two-day, same-day, two-hour delivery, as well as options for international orders.

Strategies

Advanced technologies help retailers achieve faster delivery for customers

Presented by Saddle Creek Logistics Services

Jun 5, 2019 | Digital Commerce 360 | Retail

Strategies

How to engage the empowered consumer

Internet Retailer | Feb 20, 2019 | Digital Commerce 360 | Retail

Consumers have more choices than ever when it comes to discovering and buying products and they have become more demanding.

Sponsored Content

Effectively using customer data allows retailers to provide personalized shopping experiences

Internet Retailer | Apr 26, 2018 | Digital Commerce 360 | Retail

Customer data can offer important insights that may dramatically improve profitability—and give it a leg up against the competition.

Sponsored Content

Create an Amazon-like customer experience for a competitive edge

Internet Retailer | Apr 3, 2018 | Digital Commerce 360 | Retail

Amazon serves as the ideal model for effectively executing a “big picture” strategy around the shopping experience.

Sponsored Content

Automation is critical to navigating complicated tax collection rules and regulations

Internet Retailer | Apr 3, 2018 | Digital Commerce 360 | Retail

Understanding exactly where and how the law requires e-retailers to collect taxes can be daunting. But there are a few steps retail organizations’ internal tax departments can take to ensure compliance.

Sponsored Content

Technologies and strategies that drive profitable customer experiences

Internet Retailer | Feb 21, 2018 | Digital Commerce 360 | Retail

To retain and acquire new customers, retailers must offer shoppers a seamless experience across multiple channels, including online, mobile and in physical stores.