Topic / Social Media Marketing

Social Media Marketing : Social media marketing is the use of social networks such as Facebook and Pinterest to drive sales and/or brand awareness.

The Latest in Social Media Marketing

For marketers, betting on generational differences may be a costly bet

The differences within and among Millennials are as great as the differences within and among the general population of U.S. adults. Marketers have to look beyond the age of their target audience to determine what will engage them.