Topic / Omnichannel Strategy

Omnichannel Strategy : Omnichannel is a strategy of linking stores, mobile and web so that consumers shop seamlessly across all channels.

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The incredible bulk: How Costco and Sam’s Club compare in ecommerce

While Sam’s Club has poured money into making it easy for consumers to buy online, Costco has focused on driving customers into its bricks-and-mortar stores. The divergent strategies are particularly evident in the fast-evolving arena of online grocery shopping.