Topic / Omnichannel Strategy

Omnichannel Strategy : Omnichannel is a strategy of linking stores, mobile and web so that consumers shop seamlessly across all channels.

The Latest in Omnichannel Strategy

Are the online retailers opening stores losing their minds?

No. While they are giving up the advantages of low overhead that web-only merchants enjoy, they give consumers the opportunity to see and feel merchandise. And store shoppers often buy more than they initially intended.
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