Jacquelyn Cooley | | Digital Commerce 360 | Retail
While Sam’s Club has poured money into making it easy for consumers to buy online, Costco has focused on driving customers into its bricks-and-mortar stores. The divergent strategies are particularly evident in the fast-evolving arena of online grocery shopping.
No. While they are giving up the advantages of low overhead that web-only merchants enjoy, they give consumers the opportunity to see and feel merchandise. And store shoppers often buy more than they initially intended.