Topic / Omnichannel Consumer Trends

The Latest in Omnichannel Consumer Trends

More shoppers pick up online orders in store

Internet Retailer surveyed consumers in March 2017 and again in March 2018 asking whether shoppers have purchased products online and picked orders up in stores. The number of shoppers who said yes increased four percentage points year over year.

Retail chains with the best omnichannel experience

Internet Retailer researchers visited 24 U.S.-based retail chains in March 2018 and tested various omnichannel features, such as picking up an online order in store or using a mobile app for directions within a store. These results show which of the top retail chains provide the best omnichannel experience.