Topic / Omnichannel Consumer Trends

The Latest in Omnichannel Consumer Trends

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Apparel buyers comparison shop in stores and online

Results of an exclusive survey of 3,012 U.S. consumers finds shoppers compare prices in real time: 57% of consumers say they have purchased an apparel item online after looking at it in store. And nearly a third of respondents say they check prices online before heading to the checkout line in stores.

More shoppers pick up online orders in stores

Internet Retailer surveyed consumers in March 2017 and again in March 2018 asking whether shoppers have purchased products online and picked orders up in stores. The number of shoppers who said yes increased four percentage points year over year.