Topic / Mobile

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Retail categories with high mobile traffic

Automotive parts and accessories retailers get roughly 60% of site traffic from mobile devices, the highest among all retail categories tracked by Internet Retailer. The high mobile traffic may be because shoppers are comparison shopping while they're in a store or auto shop. On the other hand, office supplies retailers get the least share from mobile devices at 27%. This may be because consumers don't browse around as much for office supplies, and because they purchase these products when it's top-of-mind, such as back-to-school season or when they're in their offices (near a desktop).
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