Topic / Mobile Commerce

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Retail categories with high mobile traffic

Automotive parts and accessories retailers get roughly 60% of site traffic from mobile devices, the highest among all retail categories tracked by Internet Retailer. The high mobile traffic may be because shoppers are comparison shopping while they're in a store or auto shop. On the other hand, office supplies retailers get the least share from mobile devices at 27%. This may be because consumers don't browse around as much for office supplies, and because they purchase these products when it's top-of-mind, such as back-to-school season or when they're in their offices (near a desktop).

Which retail apps are shoppers downloading in 2018?

Of the 14 retail apps consumers say they have downloaded on their phones, six are retailers that operate marketplaces, according to an Internet Retailer/Bizrate Insights survey. The same survey was conducted in 2017, and here's how online shopper habits changed year over year.