In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.
Retailers are taking note that more consumers are willing to pay for high-end luxury goods online. E-commerce sales of luxury goods are set to hit $33.9 billion, up from $27.9 billion a year ago. Here's a snapshot of the online luxury market over the last couple years.