An analysis of traffic to the Top 2000 North American ecommerce sites shows that site visits during March through June 2020 increased 19% year over year collectively and 125% on average. The analysis shows office supplies and sporting goods as the fastest-growing categories in terms of traffic compared with 2019.
The coronavirus pandemic has put ecommerce at the forefront of retail. These charts show the impact of the COVID-19 outbreak on online retail, including U.S. online sales growth, retail bankruptcies, curbside pickup and traffic on Amazon.com.
The most effective digital retail will happen in-step with everyday life. Retailers must invest in tools and infrastructure needed to balance consumer expectations with regulatory responsibilities—and focus on serving customers.