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The Latest in Consumer Insights

Online gift card sales to boom for the 2020 holiday season

The coronavirus pandemic spurred many consumers to purchase online gift cards. With likely fewer in-person gatherings for the 2020 holiday season, experts predict gift card sales will continue to surge.

Shopping behavior keeps evolving as the pandemic continues

The old normal of 2019 and the early months of 2020 is almost certainly gone for good. 68% of consumers surveyed say COVID-19 elevated their expectations of companies’ digital capabilities. And holiday shopping started early, thanks to Amazon's October Prime Day.

Most consumers abandon a slow-loading ecommerce site

More than half of consumers in a new survey said they will leave and buy from a similar retailer when they’re frustrated with slow ecommerce sites. But some brands score high marks for speed, while others prep for the influx of shoppers this coming holiday season.
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The Shopper Speaks: Curbside is a shopper’s dream

When COVID-19 struck in earnest, retailers knew that to capture business in an ever-changing retail environment, curbside pickup must be part of their arsenal, writes Lauren Freedman, senior consumer insights analyst for Digital Commerce 360.

The Shopper Speaks: One mother’s back-to-college journey

Not knowing exactly what was needed or where to buy it were the biggest challenges we faced. There were several key questions that came to mind as we began this back-to-school journey, says Lauren Freedman, senior consumer insights analyst for Digital Commerce 360.
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