Jessica Young, Fareeha Ali | | Digital Commerce 360 | Retail
Consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. Here’s a full data analysis of Prime Day.
China's Singles' Day shopping event dominates selling more than $25 billion worth of goods just on Alibaba's marketplaces in last year's event, held Nov. 11. Cyber Monday, Black Friday and Prime Day are the three leading events in the U.S.