One-third of survey respondents reported using Amazon like a search engine and always checking the site when shopping online this year, down 12 percentage points from the prior year.

Overall Prime Day sales growth in 2022 was modest but still slightly higher than last year’s increase. This is the third year in a row that marketplace sales grew faster than the sales of Amazon’s own goods. While inflation had consumers spending cautiously, deal-seekers opened their wallets to stock up on household essentials.

Consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. Here’s a full data analysis of Prime Day.

Comparatively, only 20% spent the same amount during last year's Prime Day sales event. Consumer Insights on Prime Day provided below.

Amazon sold $7.16 billion worth of goods during its Prime Day sales event, up from $4.19 billion in 2018. Here's an in-depth analysis 2015 thru 2019.