2016 Second 500

The Rising Stars of E‑Retailing in America
  • Rankings, analysis and in-depth profiles of the companies ranked 501-1000 in America
  • 320-page print/digital edition has 71 metrics per retailer profile
  • First-ever Internet Retailer Performance Score per retailer

2016 Second 500

Analysis, rankings and profiles of the 500 emerging e‑retailers in the U.S. and Canada ranked 501-1000.

Look no further than our Top 1000 Online Database packages. Starting from $995 per year for a user license.

Second 500 Report

Included in this specific report.

  • Reports

    Second 500

  • Rankings
  • Data Elements

    71

  • Web Sales

    Not Available

  • Corporate Execs
  • From $399

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Database Basic

The who's who. Rankings and sales ranges per company.

  • Reports

    Top 1000

    Top 500

    Second 500

  • Rankings
  • Research Charts & Data
  • Data Elements

    200+

  • Web Sales

    Sales Ranges

  • Customizable Facts
  • Corporate Execs
  • On-The-Go Company Profiles
  • User License $495

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Database Basic PLUS

The advanced metrics plus Basic package.

  • Reports

    Top 1000

    Top 500

    Second 500

  • Rankings
  • Research Charts & Data
  • Data Elements

    200+

  • Web Sales

    Sales Ranges

  • Customizable Facts
  • Corporate Execs
  • On-The-Go Company Profiles
  • User License $995

    Learn More

Database PRO

For the data manipulator. Exact web sales per company, full company profiles

  • Reports

    Top 1000

    Top 500

    Second 500

  • Rankings
  • Research Charts & Data
  • Data Elements

    200+

  • Web Sales

    Exact Web Sales

  • Customizable Facts
  • Corporate Execs
  • On-The-Go Company Profiles
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Second 500 collective 2015 web sales

$6.99 billion

Individual retailer web sales range from $1.7 million to $28.3 million

Second 500 retailers grew sales by

14.90%

Faster than the Top 500, which grew web sales 13.5% in 2015

299 pure-plays ranked in the 2016 Second 500 grew sales

16.60%

To $4.15 billion in 2015 from $3.56 billion in 2014

2016 Second 500

The small and mid-size retailers of the 2016 Second 500 outperform their larger rivals

Outmaneuvering and Outgrowing the Top 500

Second 500 web merchants—whose 2015 web sales fell between $1.7 million-$28.3 million—are proving that small can indeed be mighty. As a group, they grew their online sales last year by 14.9% to $6.99 billion, far ahead of their much larger Top 500 competitors, who grew at 13.5%. But the stakes are higher than ever, with Amazon now owning roughly a third of the U.S. e-retail market, forcing retailers and brands to rethink their strategies to succeed online. The fruits of their efforts are chronicled in the 6th edition of the Second 500 Guide, which, for the first time, ranks each web merchant by an Internet Retailer Performance Score that takes 10 metrics into account in addition to providing rankings of all 500 with 2015 web sales as the basis.

Benefits of Upgrading to Top 1000 Database

  • Get rankings and profiles of the Top 1000 leading companies in U.S. E‑Commerce
  • Compare and analyze specific sets of data on each e-retailer
  • Filter and create online reports and save them to your dashboard
  • Look up the names and corporate contact info on over 3,000 e‑commerce executives
  • Access to the Top 1000, Top 500 and Second 500 reports (Value $897)
  • Access to all gated research charts and data*
  • On-the-go access to all Top 1000 profiles*

* Included in Basic PLUS & PRO memberships only

2016 Second 500

Analysis, rankings and profiles of the 500 emerging e‑retailers in the U.S. and Canada ranked 501-1000.

Look no further than our Top 1000 Online Database packages. Starting from $995 per year for a user license.