2017 Online Hardware & Home Improvement Report

How omnichannel strategies and web-only contenders are remaking the hardware trade
  • 39-page downloadable PDF [Internet Retailer Report, published August 2017]
  • Key data on the 58 largest online hardware and home improvement retailers
  • Key data on Amazon’s hardware sales
  • Analysis of growth rates of by merchandise category and merchant type
  • Demographics of online home hardware/home improvement buyers
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2017 Online Hardware & Home Improvement Report

In hardware and home improvement e-commerce, brick and mortar rules—kind of. Big retail chains like The Home Depot Inc. and Lowe’s Inc. dominate online—the nine hardware retail chains ranked in the Top 1000 represent 72.6% of the total online sales in this category. However, seven of the 10 fastest-growing hardware/home improvement e-retailers in 2016 were web-only merchants. Those fast-growing web-only merchants fall in a few different categories—industrial, kitchen/bath and tools, and they are using a variety of strategies to stay ahead of the competition. The 2017 Online Hardware & Home Improvement Report identifies the winning strategies from the losing ones, and includes a host of data on the biggest players and key trends driving the shift in spending in this category to the web.

What's Included in The Amazon Report

  • View this report’s table of contents
  • Rankings, web sales growth rates and other data on the 58 largest hardware and home improvement retailers in North America
  • Comprehensive analysis and multiple charts analyzing Home Depot, Lowe’s and other key players
  • Charts comparing the online and offline hardware and home improvement market
  • Online sales and growth by subcategory (including big box home improvement, industrial, Kitchen/Bath, etc.) and merchant type
  • Key data on Amazon’s online hardware/home improvement sales
  • Analysis of online hardware/home improvement buyers by age, gender and income level
Online hardware/home improvement retailers collectively sold

$18.3 billion

online in 2016

Online sales of 58 hardware/home improvement retailers in the Internet Retailer Top 1000 ranking grew

16.6%

in 2016

Out of the 10 fastest-growing hardware and home improvement retailers in 2016

7

were web-only merchants

What you get

Online Hardware & Home Improvement Report

How omnichannel strategies and web-only contenders are remaking the hardware trade

  • Online Hardware & Home Improvement Report
  • Analysis of Home Depot, Lowe’s and other key players
  • Report PDF $249

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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.