2017 Online Hardware & Home Improvement Report
In hardware and home improvement e-commerce, brick and mortar rules—kind of. Big retail chains like The Home Depot Inc. and Lowe’s Inc. dominate online—the nine hardware retail chains ranked in the Top 1000 represent 72.6% of the total online sales in this category. However, seven of the 10 fastest-growing hardware/home improvement e-retailers in 2016 were web-only merchants. Those fast-growing web-only merchants fall in a few different categories—industrial, kitchen/bath and tools, and they are using a variety of strategies to stay ahead of the competition. The 2017 Online Hardware & Home Improvement Report identifies the winning strategies from the losing ones, and includes a host of data on the biggest players and key trends driving the shift in spending in this category to the web.