2017 Online Hardware & Home Improvement Report
In hardware and home improvement ecommerce, brick and mortar rules—kind of. Big retail chains like The Home Depot Inc. and Lowe’s Inc. dominate online—the nine hardware retail chains ranked in the Top 1000 represent 72.6% of the total online sales in this category. However, seven of the 10 fastest-growing hardware/home improvement e-retailers in 2016 were web-only merchants. Those fast-growing web-only merchants fall in a few different categories—industrial, kitchen/bath and tools, and they are using a variety of strategies to stay ahead of the competition. The 2017 Online Hardware & Home Improvement Report identifies the winning strategies from the losing ones, and includes a host of data on the biggest players and key trends driving the shift in spending in this category to the web.