2020 Online Food Report
2020 has changed the face of food ecommerce—likely forever.
With the coronavirus causing panic buying, lower in-store inventory and cautious consumer shopping at physical locations, consumers have significantly transformed their buying habits. In fact, 31% of U.S. shoppers reported being likely to continue using online grocery pickup or delivery once the pandemic is over, 20 percentage points more than the 11% of consumers buying online prior to COVID-19.
The food and grocery industry has made a massive shift since its 3.3% total sales growth in 2019, totaling $1.25 trillion, up from $41.37 billion in 2018. Ecommerce represented only 4.3% of those sales, though the online market itself grew 30.7% in its own right.
The just-released 2020 Online Food Report reveals new insights into grocery ecommerce, while examining the changing—and complicated—coronavirus landscape of food sales.
View the table of contents for full details on what’s included in the report.