2019 Online Consumer Packaged Goods Report

How CPG manufacturers are adapting to ecommerce

(Published June 2019)

$399.00
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2019 Online Consumer Packaged Goods Report

The sharp uptick of ecommerce sales has forced consumer packaged goods (CPG) manufacturers to re-think their channel strategies. As ecommerce grows, CPG companies are spending billions of dollars to catch up in an arena that many of them largely ignored until recent years. 

Ecommerce is—by far–the fastest-growing sales channel available in an otherwise slow-growing U.S. CPG market. While ecommerce is still a small segment for most CPG categories, manufacturers realize they have to win online to remain visible and relevant to consumers. And winning online must include a presence on Amazon, which has emerged as a significant player in the CPG market.

The 64-page 2019 Online Consumer Packaged Goods Report examines the ways CPG manufacturers are building their ecommerce businesses using strategies that include working with online retailers, selectively selling directly to consumers and collectively spending billions of dollars on strategic acquisitions of upstart brands like razor maker Harry’s Inc. and snack brand Graze. The report also includes the results of an exclusive survey of 510 CPG shoppers about buyers about their purchasing behavior, category favorites and reasons for selecting the online channel over stores.

View the table of contents for full details on what’s included in the report.

What's included in the 2019 Online Consumer Packaged Goods Report

  • Survey results: 510 CPG buyers reveal their purchasing behavior
  • 20+ charts and tables
  • Why Amazon is essential to the online CPG market
  • Total ecommerce sales and sales growth estimates of 14 major CPG manufacturers
  • Why shoppers buy CPGs online & top destinations for online CPG shoppers
  • Insights from consultants and CPG executives
  • Notable strategic acquisitions in 2018 and 2019
$399.00
Number of licenses:
Number of licenses:

Interested in purchasing this report and more of our upcoming 2021 research? Sign up for a Digital Commerce 360 Research Membership to access all 2020 and upcoming 2021 research reports—as well as the data behind our analyses—for over 50% off individual prices. Choose from one of our Gold and Platinum plans to receive exclusive charts and infographics, thousands of company profiles and ecommerce rankings, and exclusive content at the most significant discount we can offer.