2019 Online Apparel Report

Data on the leading and fastest-growing online apparel retailers
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2019 Online Apparel Report

The 2019 Online Apparel Report—From Internet Retailer (a Digital Commerce 360 brand)

Apparel is the largest and one of the most competitive retail categories in ecommerce, with more than 250 apparel retailers and 20 subcategories in the Internet Retailer 2019 Top 1000.

Ecommerce now represents more than a third of all apparel sales—at 34.4% penetration in 2018, up from 30.6% in 2017, according to the all-new 2019 Online Apparel Report. Overall, including apparel-focused retailers and mass merchants that sell clothing, U.S. online apparel sales grew 18.5% in 2018 over 2017, far faster than total apparel retail sales growth at 5.3%.

The 75-page 2019 Online Apparel Report dives into the current state of online apparel merchants, including opening stores, closing stores, investment funding rounds, the current trend of rental apparel, why there is a surge in undergarment retailers, and what retailers are doing to combat the heavy volume of returns that plague online apparel sellers.

View the table of contents for full details on what’s included in the report.

What's Included in the 2019 Online Apparel Report

  • View the table of contents for full details on what’s included in the report
  • Full ranking of the 252 largest online apparel merchants by 2018 sales, with growth rate and subcategory for each
  • Data on the 15 fastest-growing and 15 largest online apparel retailers, including web sales, growth rates and how they rank among the Top 1000 based on 2018 online sales
  • 15+ charts quantifying the state of the online apparel industry
  • Interviews with executives at leading and fastest-growing online apparel retailers
  • Online apparel market share of Top 1000 apparel merchants, mass merchants and Amazon
  • Amazon’s online apparel sales estimates
  • Analysis of why the lingerie/sleepwear subcategory is one of the fastest growing in apparel
  • Web sales data on the 12 Top 1000 lingerie/sleepwear merchants
  • Data on online apparel merchant investment funding
  • In-depth look at why more retailers are launching a rental arm to their business
  • Consumer survey results on how shoppers browse and buy apparel online
  • Strategic ways online apparel merchants are reducing their returns rates
The 252 ranked online apparel e-retailers generated

68%

Of online sales of the Top 1000 in 2018

Consumers shopping on Amazon.com

78%

Of consumers say they have shopped at Amazon.com for apparel or accessories

Did you know?

20.8%

Was the year-over-year sales growth of lingerie/sleepware retailers in the top 1000 in 2018

What you get

Online Apparel Report

Analyzing the 252 leaders in online apparel retailing

  • Online Apparel Report
  • Rankings & analysis of the top 252 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
  • $299 Report [PDF]

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  • Online Apparel Report
  • Rankings & analysis of the top 252 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
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  • Rankings & analysis of the top 252 apparel e-retailers in North America
  • Details on Amazon’s growth in apparel, including analysis of its private-label strategy
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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, ecommerce rankings, and databases. Learn more about our 360 Premium Memberships.