Distributors’ Playbook for B2B E‑Commerce

  • 46-page PDF report [April 2018]
  • Research and analysis describes how distributors and wholesalers such as Tech Data, W.W. Grainger, Atlanta Light Bulbs, Amazon Business and others are expanding their online sales
  • original survey results from 122 distributors, wholesalers and dealers on their business, technology and design initiatives for B2B e-commerce
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Distributors’ Playbook for B2B E-Commerce

Data, analysis and actionable ideas from successful distributors winning at B2B e-commerce.

Distributors that already have a successful e-commerce site say they designed their e-commerce strategy by following the benchmarking basics of dissecting the competition, developing clear and concise strategic goals and objectives, thinking through the technology and channel integration details, and tailoring the website to the needs of their customers.

The Distributors’ Playbook for B2B E-Commerce report is packed with examples of how such distributors as Tech Data, Grainger, Amazon Business and others are expanding their online business. It’s filled with lessons that can help other distributors as they map out their path to e-commerce success.

Key aspects of the report include:

  • A detailed overview on how distributors such as Tech Data, Atlanta Light Bulbs and others design and sustain successful B2B e-commerce strategies
  • Detailed results from a proprietary survey of 122 distributors on their business, technology and design priorities for B2B e-commerce
  • In-depth case studies on how distributors overcame challenges and developed a successful ROI in areas such as business strategy, customer service, design, marketing and systems integration

What's Included

  • A detailed overview on how distributors such as Tech Data, W.W. Grainger, Atlanta Light Bulbs and others design and sustain successful B2B e-commerce strategies
  • Detailed results from a proprietary survey by B2BecNews of 122 distributors on their business, technology and design priorities for B2B e-commerce
  • In-depth case studies on how distributors overcame challenges and developed a successful ROI in areas such as business strategy, customer service, design, marketing and systems integration
  • Specific best practice tips and strategies from a leading B2B e-commerce business, design, and technology firm that managers of all types can use within their organization

78%

of distributors list generating more sales as their top B2B e-commerce priority

57%

of distributors sell online to reach new customers and markets

49%

of distributors want to sell online directly to consumers

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Edition
Number of licenses:

Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.