Distributors’ Playbook for B2B E-Commerce
Data, analysis and actionable ideas from successful distributors winning at B2B e-commerce.
Distributors that already have a successful e-commerce site say they designed their e-commerce strategy by following the benchmarking basics of dissecting the competition, developing clear and concise strategic goals and objectives, thinking through the technology and channel integration details, and tailoring the website to the needs of their customers.
The Distributors’ Playbook for B2B E-Commerce report is packed with examples of how such distributors as Tech Data, Grainger, Amazon Business and others are expanding their online business. It’s filled with lessons that can help other distributors as they map out their path to e-commerce success.
Key aspects of the report include:
- A detailed overview on how distributors such as Tech Data, Atlanta Light Bulbs and others design and sustain successful B2B e-commerce strategies
- Detailed results from a proprietary survey of 122 distributors on their business, technology and design priorities for B2B e-commerce
- In-depth case studies on how distributors overcame challenges and developed a successful ROI in areas such as business strategy, customer service, design, marketing and systems integration