Conversion is often considered the most significant measurement of online retail success. A 2021 Digital Commerce 360 survey found that although 75% of retailers experienced increased conversion rates in 2020, 60% are continuing to grapple with shifts in consumer behavior.

Packed with valuable insights, actionable tips and exclusive case studies, the 2021 How to Improve Conversion Rates Report helps retailers explore new strategies for immediate implementation and improvement in both conversion and customer satisfaction. For example, almost half of retailers (48%) say that social media is an important avenue in driving conversion—a tool many retailers may not have considered in their journey to finding conversion success.

Dive into the tried-and-true techniques online retailers are using to increase conversion through site search, product detail pages, international shopping, A/B testing, technologies, digital marketing and marketplaces.

View the table of contents for full details on what’s included in the report.

Release Date: April 2021