There’s a Lot to “Like” from the Effective Use of This E-Commerce Marketing Platform

All e-retailers can learn from the initiatives of these social media marketing leaders.

According to comScore Inc., a third of the 15 most-downloaded apps in the U.S. are from social networks. And as those networks roll out advertising formats with unparalleled targeting capabilities, e-retailers are massively stepping up their social media marketing. Social media plays a crucial role in multichannel retailers’ digital marketing mix, as social ads are used in concert with other forms of marketing to enhance campaign effectiveness. The Best Social Media Marketers in E-Commerce provides rankings, data and analysis of how the most effective retail social media marketers in the U.S. are breaking through the noise to drive brand awareness, engagement, and, ultimately, website traffic and sales.