2018 E‑Retailer Global Expansion Report

This 86-page report analyzes how retailers and brands—large and small—are taking advantage of a growing array of channels to reach the world’s online shoppers. The report includes a list of the Top 1000 retailers, ranked by share of e-commerce sales from outside the U.S, as well as an exclusive survey of 111 retail executives on their cross-border initiatives.

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2018 E-Retailer Global Expansion Report

Consumers all over the world are clicking around the web to find the products they desire, and there are no national boundaries online to keep them from reaching your website. In fact, foreign shoppers are flocking to the websites of North American retailers—nearly 14% of traffic to Internet Retailer Top 1000 e-commerce sites come from outside of the U.S. or Canada. And North America’s top online retailers are responding to that demand from overseas shoppers: Nearly half of the Top 1000 ship to countries like the United Kingdom and Germany and more than a third to China, Russia and Mexico.

Part of the growth in cross-border e-commerce comes from the fact that fulfilling orders to foreign countries is easier than ever because the demand from international shoppers has led delivery companies and other vendors to upgrade their cross-border services. And that’s not the only way to reach international consumers via the web. Many Top 1000 retailers are selling effectively through large online marketplaces and 72 of the Top 1000 operate their own country-specific e-commerce sites outside of North America.

The E-Retailer Global Expansion Report provides concrete examples of how retailers and brands, both large and small, are overcoming the obstacles to international web sales, and highlights the lessons they’ve learned in the process.

What’s included

  • View this report’s Table of Contents
  • Exclusive listing of the 450 e-retailers among America’s Top 1000 which get the highest percentage of sales from outside North America, ranked by their percentage of sales abroad
  • Exclusive Internet Retailer data on the foreign markets that Top 1000 E-retailers are targeting with country-specific websites, and where they’re selling the most
  • Results of an exclusive survey by Internet Retailer and the Global E-Commerce Leaders Forum of 111 retail executives on their experiences selling online internationally, including the strategies they found most effective and the regions they’re prioritizing for growth
  • Exclusive data on how many Top 1000 retailers accept and ship orders to major markets around the world
  • Data on foreign traffic to Top 1000 websites, broken down by type of merchant, merchandise category and size of retailer
  • Listing of the top global online marketplaces that are the most popular among retailers and brands surveyed and how they rate their results on those marketplaces
  • Case studies of how online retailers and brands are fulfilling cross-border orders, selling on global marketplaces, operating e-commerce sites in several countries and breaking into the biggest foreign e-commerce opportunity of all—China

80%

of retailers say cross-border e-commerce is a critical source of online sales growth in the future

North America’s Top 1000 online retailers operate

175

country-specific e-commerce sites in Europe

76%

of cross-border U.S. retailers sell on Amazon to sell internationally

What you get

E‑Retailer Global Expansion Report

How retailers and brands are taking advantage of a growing array of channels to reach the world’s online shoppers

  • E‑Retailer Global Expansion Report
  • Rankings of Top U.S. Cross-Border Retailers
  • Report PDF $299

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Gain access to our full library of research reports with our Premium Memberships and unlock all charts and infographics, e-commerce rankings, and databases. Learn more about our 360 Premium Memberships.