2016 Best Email Marketers
Meet the Retail Marketers with the Most Successful Email Strategies
Email continues to serve as the tried-and-true workhorse of retail digital marketing.
According to data in the Best Email Marketers in E-Commerce, email drove 20% of online purchases during the 2015 holiday season, up from 18.6% a year earlier. Email marketing was among the top five e-commerce technology priorities for the 12-month period following a June 2015 survey by Internet Retailer.Of course, email marketing has become much more targeted and personalized, and today the device being used by the intended recipient factors as much into the equation as the content of the email. But the exclusive data on the email campaign strategies of the 50 best email marketers in e-commerce amassed in this 45-page report reveal how retailers are bridging the personalization gap and meeting consumers’ needs with relevant information—and reaping great ROI dividends in the process.