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How might President Joe Biden impact ecommerce?

The incoming Biden administration must address trade relations with China, and that could impact online retailers, say industry executives. They are also closely watching whether the new president and Democrat-controlled Congress will seek to break up tech giants or force them to take greater responsibility for what’s on their sites, which could include marketplaces like Amazon and eBay.

Makeup influencer capitalizes on her following to launch own brand

After running a successful affiliate makeup tutorial video blog on YouTube with 10,000 subscribers, influencer Lisa Jauregui launched BK Beauty in 2019 with her husband Paul Jauregui. The husband-wife duo grew sales 200% year over year after analyzing their audience’s purchasing behavior and learning from industry events.
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Ulta loyalty members drive 95% of sales

The cosmetics retailer has nearly 32 million Ultamate Rewards members. Plus, Ulta reported ecommerce sales grew about 90% year over year in Q3, driven largely by omnichannel options such as buy online pick up in store.

Online holiday sales grow north of 45% in 2020

In a pandemic-fueled year, digital sales for November-December rose at more than triple the year-over-year rate for the 2019 season. More than $1 in $4 spent on retail purchases for the period came from online orders—an astounding jump in digital penetration.
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