Consumer brand manufacturer Proctor & Gamble acquired web-only women's shaving retailer Billie on Jan. 8. This is the third example in just as many years of a big consumer brand manufacturer acquiring a digitally native vertically integrated shaving brand. The first of which was in 2016, when Unilever acquired Dollar Shave Club. Here’s a snapshot of the 17 grooming/hygiene retailers Digital Commerce 360 tracks.

In an analysis of 125 leading online retailers, just under half of e-commerce sites studied showed some awareness of where a shopper was geographically located. Only about one in five made specific predictions with an auto-populated city or zip code.