Industry / Customer Relationship Management/ Customer Service

The Latest in Customer Relationship Management/ Customer Service

Microsoft launches cloud data services for online commerce

The company says its Azure Synapse Analytics is already helping companies like Procter & Gamble better understand customer demand as Microsoft vies with and Snowflake in the growing market for cloud-based data management tools.

Why Salesforce is buying Slack to grow its software suite

Salesforce CEO Marc Benioff says the Slack Connect digital communications application will integrate with the Salesforce suite of cloud-based ecommerce, marketing, sales, service and analytics software to help companies better serve their customers. Salesforce has agreed to acquire Slack for $27.7 billion.

Getting B2B and B2C ecommerce to work in harmony

By revamping its B2B website to enable quick ordering, easier order-tracking, and access to reliable service, Lindemann Chimney Supply was able to sweep up a whole new segment of buyers—retail consumers.

As COVID emerged, Graybar enhanced its digital strategy

As the multibillion-dollar distributor of electrical and data-networking products and services experienced a slowdown in sales during the pandemic, it enhanced its ecommerce strategy and how it serves customers with digital technology, CEO Kathleen Mazzarella said at B2B Next 2020.

Understanding how digital transformation engages customers

As B2B companies dive into digital transformation, they’ll win over customers if they employ usability analysis to understand what motivates customers to engage with them, Eric and Noah Schaffer of Human Factors International write.