Pier 1’s smartphone conversion rate rose 93% and its mobile revenue per visit grew 107% on average in the three months after revamping its site to make it faster.
Consumer expectations have changed. Just five years ago, desktop shoppers were satisfied with an e-commerce site that loaded in three or four seconds on a desktop computer. Now consumers expect websites to load in two seconds or less on desktop devices, according to Google, and expectations for fast-loading mobile websites aren’t far behind.
This sponsored technology focus report discusses how online retailers can meet the high bar consumers set for desktop and mobile performance as Pier 1 did.
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