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Hold Your MarTech Solutions Accountable In Order To Focus On Business Outcomes, Not Just Features
The report’s top-level findings include:
- Customer-obsessed marketing determines retail success; however, it’s rare, and it’s leading to gaps in business outcomes.
- Retail marketers are struggling to win because business outcomes are not their top consideration; and
- Retailers need to align features and functionalities to business outcomes to close the opportunity gap at their next MarTech solution selection.
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