A merchant’s return policy can make or break a sale, change how a shopper perceives your brand and impact a customer’s overall lifetime value.

Reframe your mindset around returns from a cost, to an opportunity to engage your shoppers with a smooth and great experience. 46% of consumers say a past experience with a retailer is one of the most important factors when choosing an online retailer when shopping for the holidays, according to a recent Digital Commerce 360/Bizrate Insights survey.

This report dives into five return policy tweaks that retailers can implement today that will help shoppers feel more comfortable making a purchase, leading to increased conversion and loyalty.

Commissioned by FedEx


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