A new generation of B2B customers expect consumer-like online experiences and a reckoning is coming for those companies still catching up to the eCommerce revolution.

Though superficially similar, B2B and B2C eCommerce are distinctly different, especially when it comes to guiding purchases and configuring complex products for quotes. The New Rules (and Secrets) of B2B eCommerce by LiveArea examines the trends driving change in B2B eCommerce and explores best practices for achieving desired outcomes.

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