Retaining the loyalty of existing customers is crucial for a retailer’s survival in this era of intense competition. It’s not surprising then that many retailers are revamping their loyalty programs to better appeal to today’s mobile, social, cross-channel and often not-very-retailer-loyal shopper.

This report looks at five key trends in retailer loyalty programs that illustrate how merchants are adapting to the new ways consumer shop. And it also includes the results of an exclusive consumer survey that reveals how many retail loyalty programs consumers belong to, how they rate those programs and what makes them decide whether or not to sign up for such a program.

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