Way too many channel incentive programs fail. In fact, the failure rate of B2C loyalty programs is an astounding 77 percent in just the first two years.
But it doesn’t have to be that way.
Some creative thinking, incorporated into well-crafted and well-managed incentive projects, will go a long way to ensure that your channel incentive program is a resounding success. In this eBook, we’ll define what an effective incentive program looks like, and then dive into eight creative tactics you can put into place to achieve your program goals.
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