For this 2019 report, we surveyed more than 500 buyers who purchase from manufacturers, wholesalers and distributors. We found that, although 75% of product purchases are already made online, buyers are still not buying as much online as they’d like. But is meeting this demand as simple as offering them the ability to buy online? Or do buyers expect more?
In this report, we review the role of and demand for e-commerce in the B2B buying process. We investigate professional buyers’ current and future needs. And we advise on how best to meet them and how you too can benefit.
Compliments of Sana Commerce
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