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Retailers are making ecommerce even more personalized by speaking to shoppers based on their unique preferences whether that’s in an email, for a loyalty program or guiding shoppers to the right product. And, it works.

Consider this:

  • E.l.f. Cosmetics increased its conversion rate by 120% for shoppers who completed a quiz to match them to a product compared with a shopper who didn’t take the quiz.
  • TechStyle Fashion Group’s JustFab added personalized product recommendations to its shipping confirmation emails, which resulted in 31% more revenue per email sent and a 15% increase in conversion rate.
  • Benefit Cosmetics’ augmented reality tool for eyebrows experienced a 43% increase in daily use from April to the end of July.

The September Strategy Insights on personalization digs into how retailers achieved these results and more.

Compliments of our sponsors: Bloomreach, Heap

 

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