Consumer shopping behavior has changed and marketers needs to cater to new behaviors. The July Strategy Insights looks at how online retailers are marketing to consumers, the platforms and channels they use, and how relevant messages can increase sales.

Inside the July Strategy Insights:

  • “Automatic gains” examines the marketing platforms retailers use to acquire customers profitability and efficiently.
  • “Connecting with shoppers online during the pandemic” shows specific examples of how big and small merchants alike are changing their marketing messages and tactics during the pandemic.
  • “Spend, trends and effectiveness of digital marketing in today’s ecommerce world” is a data-focused infographic of where retailers are allocating their digital marketing budgets this year and why, based on Digital Commerce 360 exclusive survey results.
  • “DSW overhauls its marketing strategy during the pandemic” provides an in-depth look at DSW’s marketing strategy plus includes an exclusive Data Spotlight from Digital Commerce 360’s Top 1000.

Compliments of our sponsors: Impact, Upsellit, Pepperjam, ROKT


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