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Cyber 5 shattered records and the holiday season unfolded with unprecedented shifts in consumer behavior. Shoppers embraced technology, mobile devices, and a spirit of patience, setting new sales records. Our February Strategy Insights Report – Online Retail Performance Recap – provides critical insights into what drove sales, how retailers navigated challenges, and the growing importance of social commerce.
Download today and gain a competitive edge as you plan for the 2025 holiday season.

Key Takeaways:

  • U.S. online holiday sales grew 8.7% year over year in 2024, amounting to $241.4 billion, according to Adobe Analytics data
  • Consumers spent $18.2 billion using buy now, pay later
  • Globally, online holiday sales in 2024 reached $1.2 trillion, according to Salesforce data
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