How do online retailers reach young consumers who have notoriously short attention spans and are cutting the cable cord? Savvy digital marketers have found a way, using TikTok and connected TV.
In Digital Commerce 360’s March Strategy Insights, “Marketing to the younger generation,” several top brands share real examples of how their marketing campaigns translate to dollars on these burgeoning marketing channels—with detailed case studies on SmileDirectClub, Cuisinart, and TikTok itself. The report includes the following in-depth articles written by Digital Commerce 360 editors:
- In “Beyond the buzz: TikTok’s trajectory prompts retailers to reassess how it reaches younger consumers,” digital marketers assess whether to proactively invest in TikTok while costs are low or risk rushing to catch up as more retailers look toward the future on a platform with 1 billion global active users each month.
- “The cord cutters: Retailers move to appeal to consumers on streaming devices,” provides an overview of how online retailers can market with connected TV, and it’s full of retailers’ examples of using the platform to reach young consumers.
Compliments of: SocialNative
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