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In 2024, holiday shoppers drove online sales to new records during Thanksgiving and the subsequent four days, collectively known as the Cyber 5. These five days are a rollercoaster from the pre-Black Friday frenzy to Cyber Monday madness. And they are retail’s busiest shopping days of the year —both online and offline.
In this December Strategy Insights Report – Making the Most of the Holiday Season Rush and Cyber 5 Results, our expert researchers and editors broke down exactly how consumers conquered Cyber 5.
Understanding spending and discounting habits is crucial for online retailers, particularly if they want to identify what worked and what didn’t before the next busy shopping season.
In addition to 10+ charts and graphs, this Report includes valuable analysis of Cyber 5 insights and Survey results from 100 online retailers from the 2024 edition of the Top 1000.

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