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Digital Commerce 360’s October report analyzes the tactics brands need to implement on marketplaces if they want to sell their goods to shoppers (or sell themselves to aggregators.)

This report includes the following insightful articles, written by Digital Commerce 360 editors:

  • “Managing products across multiple marketplaces” looks at the complexities involved in selling products on multiple marketplaces.
  • “Marketing on marketplaces” explores the tactics retailers use to gain attention from marketplace shoppers … and how those tactics differ from what works on a DTC site.
  • How to sell your Amazon brand” looks at six steps brands can take to maximize the value of an Amazon brand to the so-called Amazon aggregators that have purchased hundreds of marketplace sellers in recent years.

Compliments of: Vertex, Algolia, VTEX, Zoho Inventory

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