Ecommerce thrived in 2020 because of store closures and shoppers’ fear of contracting the coronavirus in public. Ecommerce was growing fast before COVID-19 hit, but the pandemic pushed even more U.S. consumers online. This contributed to an additional $105 billion in U.S. online revenue in 2020 and accelerated ecommerce by two years, Digital Commerce 360 estimates.

The April edition of Strategy Insights—How COVID-19 changed ecommerce forever—features the following articles written by Digital Commerce 360 editors:

  • “Data dive: How COVID-19 impacted ecommerce in 2020” is a data-focused look at how the pandemic impacted ecommerce, such as a look at total retail sales growth over the past decade and the fastest-growing product categories in 2020.
  • In “A year of avoiding contact,” we explore how retailers quickly enhanced their omnichannel services with curbside pickup in response to consumer demand for contactless delivery.
  • Merchants use stores to tap into same-day delivery” shows how retail chains used their store networks and on-demand delivery apps to quickly meet consumer demands for same-day delivery.
  • In “Q&A: A big manufacturer looks at the road ahead for digital commerce,” Digital Commerce 360 sits down with Kari Fauber, senior director of ecommerce at multi-billion-dollar manufacturer Keysight Technologies about how it handled the pandemic and what lies ahead.

Compliments of: Vibes, Idea Marketing Group


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