Ecommerce platforms evolve beyond websites and apps
Ecommerce platform vendors are clamoring to capture more business from the growing number of retailers looking for help managing their online businesses. That’s leading the once-simple tools to extend their reach by integrating with online marketplaces, offering fulfillment help and bolstering retailers’ mobile commerce offerings. This story explores the features that platform providers are adding to their buffet of options—and how the added features can benefit retailers.
Inside the September issue:
- “Ecommerce platforms evolve beyond websites and apps” examines the various ways that the ecommerce platform vendors are expanding their features and tools to capture more business from the growing number of retailers looking for help managing their online businesses.
- “How hands-off are automated marketing tools?” explores how and why retailers are increasingly turning to artificial intelligence to power their marketing campaigns
- “The robots are coming—and they’re bringing your online order” looks at the growing number of small, light, autonomous delivery vehicles that retailers and vendors are testing across the United States.
- “How Amazon sellers arm themselves for price wars” examines the tools that Amazon sellers are using to offer competitive prices without eating into their margins.
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