About
Room at the Table
There’s still plenty of room on the web and in consumers’ pocketbooks for new online retailers to enter the e-commerce fold and for smaller retailers to grow their sales. Many smaller retailers are growing rapidly using innovative marketing techniques, providing tremendous customer service and using other tactics that set them apart from larger players.
This report provides insights into things smaller retailers are doing to stand out and also uncovers key strategic areas of e-commerce where small retailers can shine such as production selection, technology, marketing and online marketplaces.
Commissioned by FedEx
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