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What Consumers Are Really Thinking About Holiday 2020

The 2020 holiday shopping season is finally here, with mixed predictions of how it will all play out.

Some pundits are optimistic, especially after a stronger-than-expected third quarter, that holiday sales might not be the disastrous train wreck that the second quarter suggested they might be. Despite this, the United States’ economic health is nowhere near pre-pandemic numbers. Still, despite a steep rise in COVID-19 cases, consumers seem more optimistic at the beginning of the fourth quarter – the unofficial opening of the holiday season – than they were three months before.

Given the uncertainty among experts, Signifyd decided to turn to the voice of the customer to get a read on what retailers can expect this holiday season and beyond. Working with market researchers Upwave, we polled 1,500 U.S. consumers between Sept. 3, 2020 and Sept. 16, 2020 to find out how their attitudes toward shopping, financial security and even the retailers they shop with had been altered by the ongoing pandemic.

The short story: Yes, COVID-19 has changed everything. But there are subtleties and surprises in the way consumers are looking at the upcoming holiday season and at the ways they will shop differently for the foreseeable future. Download this report to learn more about the trends that will drive this holiday season and what you can do to meet your customer’s demands in this unprecedented holiday season.

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